Category: Corporate Training

  • 10 Tips for Cracking Off-Campus Interview

    10 Tips for Cracking Off-Campus Interview

    “In any interview, you do say more or less than you mean”. -John Hoyer Updike

    The above quote by the eminent Pulitzer award winner is a testimonial of how things go haywire during an interview. Even the most eligible candidates falter in their off-campus interviews. Job interviews or off-campus interviews instill fear among job aspirants because of the cut-throat competition. According to statistics, an average job opening fetches an approximate 250 resumes and only 2 percent of job applicants receive a job interview call. So, follow some simple tipsfor cracking off-campus interview. Here, we go!

    Before the interview

    Go for a company research

    Gather some information about the company beforehand. In a digital age, it is not that tough to find relevant information over the web. One of your resources could be the company website to know about its products and services. Check various message boards where former employees share their experience. All these information could give you an advantage over other candidates.

    For example, an interviewer may ask you to explain that why he or she should hire you. In such a scenario, use the company information to explain how you have ample work experience with the kind of products or services offered by the company. Remember, a large percentage of HR professionals screen applicants by using multiple social networking sites.

    Try to understand the job profile

    An interviewer will take a note of you if he or she found that you have applied after understanding the job responsibilities, and not out of desperation to get a job. So, try to understand the job profile thoroughly and try to figure out how you can fit in that role in a justified manner.

    Overcome your fear

    “Let us not pray to be sheltered from dangers but to be fearless when facing them”-Rabindranath Tagore

    During an interview, most candidates fumble while giving their answers due to fear of rejection. Man is a social animal. So, fear of rejection from others is well understood, but survival in a cut-throat competitive world demands courage. Practice regularly in front of a mirror. Under any circumstances, fear should not limit your success.

    Wear a neat formal dress with minimal makeup

    “Your first impression of a thing sets up your subsequent beliefs.”-Daniel Kahneman.

    The quote by an eminent Israeli-American psychologist clearly states the importance of the first impression which is often based on the way of dressing.

    While men can stick to gray colored jacket and pants or a navy blue blazer, women can wear a saree, salwar-suit or any formal dress with an appropriate neckline.

    However, attire can be casual too with minimal makeup if the job interview is for a start-up company.

    Carry relevant documents

    Imagine you arrive to face a job interview and suddenly you realize that an additional copy of your resume is not with you! You would start panicking. So, keep all the relevant documents in a folder beforehand. Some of the relevant documents could be the following ones:

    • 3-4 copies of your updated CV
    • 3-4 Copies of your passport size photograph
    • A copy of PAN/Aadhar Card
    • A pen and a notepad
    • Educational certificates
    • Experience letter
    • Internship certificates
    • Recommendation letters
    • Any additional certifications

    Among all the above documents, the last four are not mandatory if you don’t have any previous work experience whether as an intern or an employee.

    Be punctual

    When you arrive late for a job interview, it conveys that you don’t value time. So, try to reach the venue at least 10-15 minutes before your interview schedule.

    During the interview

    Switch off your phone

    It is true that cell phones have now become indispensable. Use your phone to inquire about job openings or to give an interview confirmation, but never use it during an interview. Even when you are waiting in the reception area for your turn, refrain from answering any call or sending messages. Instead, switch off your phone the moment you enter the company premises.

    Be an effective listener

    Give your profound attention to the interviewer. Answer only after fully understanding the question. Also, do not interrupt because it sends a signal that you are rude or disrespectful.

    Maintain the right body language

    You may have answered every question and have the right qualification for the job profile, but still, rejection may not be far away. The reason could be an inappropriate body language. Yes, HR professionals are very quick to pick non-verbal clues. So, don’t do the following things while attending an interview.

    • Excessive nodding
    • Crossing your arms
    • Chopping or pointing motion
    • Breaking eye contact
    • Leaning back
    • Fidgeting
    • Keeping your hands in the pocket
    • Distracted eye movement
    • Staring

    Believe or not, 60 % of our communication is non-verbal. So, stay alert!

    Don’t argue

    One of the biggest mistakes that any job seeker could make during an interview is to argue with the interviewer. Such a thing happens when the job seeker has more experience or expertise than the demand of the job profile. So, even if your interviewer raises some concern, do not disapprove them immediately, but inquire more about the job requirements to explain that you are indeed the right candidate for the job. Remember, concerns may not be related to your expertise but about salary, industry mismatch, and more.

    Conclude on a positive note

    Lastly, shake hand with an interviewer and say thanks for the nice meeting. An interview should always conclude on a positive note in spite of any hiccups in between.

    After the interview

    Write a follow-up email

    For millions of job seekers, composing and sending a follow-up mail is not vital toassure success in a job interview. However, they are wrong. HR professionals screen several candidates in a single day. Sending a thoughtful follow-up mail is a great way to remind him or her about your candidature.

    Cracking an off-campus interview is not a herculean task. So, best of luck for a stellar interview.

  • IT Sector Jobs In India In 2018

    IT Sector Jobs In India In 2018

    Hiring freezes and layoffs are expected to continue in India in 2018. Having said that, all hope is not lost.

    In spite of the fact that the IT sector laid off more than 56,000 people in 2017, there is still very high demand for people skilled in new technologies. This is because jobs in domains such as Artificial Intelligence (AI), big data and machine learning have exploded in demand.

    In 2018, the IT industry is expected to add somewhere between 180,000 to 200,000 new jobs in these new domains. These openings will be in both large global conglomerates as well as startups.

    Data is expected to become very big in 2018. The cloud platform in collaboration with technologies such as AI, security, the blockchain, data analytics, Internet of Things (IoT) and cognitive intelligence will take the business world by storm. Organisations that are looking to stay ahead of the competition will invest heavily in these technologies.

    Below, we discuss some of the domains that are expected to spur maximum job growth in 2018 –

    AI

    Whether it is a large MNC such as Infosys or TCS or a nascent startup, nearly all tech companies are expected to invest heavily in AI. AI is the technology that enables a machine to learn from experience and then perform tasks like human beings. TCS, India’s largest IT firm, has trained more than 200,000 employees in IoT and AI.

    Businesses all over are aggressively pursuing this technology. In December of 2017, Flipkart announced its AI initiative through which it plans to use its ten years’ worth of data to find solutions that will help its business grow. As per its announcement, it will invest millions of dollars in this project.

    Myntra, the fashion portal that is owned by Flipkart, has developed an AI platform named Rapid. It performs functions such as improving manufacturing processes and designing clothes. Transportation company Ola has plans to use AI in order to enhance customer experience.

    Companies that plan to invest in AI will have to employ professionals who are skilled in machine learning which comprises of getting computers to perform human-like tasks, natural language processing which uses computation to analyze human languages and deep learning which analyses unstructured data.

    Blockchain Specialists

    What with the popularity of bitcoin exploding globally, this domain is expected to create a lot of jobs. Indian investors are investing heavily in cryptocurrencies. This is causing a lot of legal experts to call for regulations. With the need for regulations, there will be need of professionals who understand the technology.

    Digital Marketing

    Companies big and small are adopting digital technologies across functions such as communications, HR, warehousing, manufacturing, and operations. Similarly, marketing is no longer restricted to the conventional channels but has forayed into the digital medium as well.

    The technological disruptions that are happening globally coupled with the strong emphasis on everything digital by the Indian government have had its effect on the Indian labor market. As more and more companies try to establish their digital footprint, there is bound to be a surge in the demand for digital marketing professionals.

    Data Science

    Some internet companies in our country have been around for some time and they have amassed a huge amount of data on their consumers. These companies now plan to use this data to their advantage to find solutions that will greatly enhance the value of their business. For example, Swiggy plans to mine the data it has gathered about its consumers to make its deliveries far more efficient.

    Other new areas of expertise such as pharmacy analytics which is a combination of analytics and healthcare are also expected to produce demand for data scientists.

    An experienced data scientist who has just a few years under his or her belt is expected to be in high demand in the job market. Even freshers are expected to get better opportunities than a typical java trained engineer.

    Right now, data scientists, data analytics jobs, and machine learning are among the most sought-after profiles on online job searches in India.

    Engineering students who have basic coding knowledge will find it tough in the present job market to get offers. Instead, HR experts are of the firm belief that in order to improve upon one’s employability, engineering students should get themselves Master Degrees.

    Since most of the curricula taught at engineering colleges tend to be outdated, industry experts are of the opinion that in order to make up for this deficiency, students have to give emphasis to hands-on experience in the outside world over and above classroom theoretical coaching.

    All said and done, students who manage to get through the top 100 or 200 colleges of our country will not face a lot of difficulties finding a job in this competitive market. However, in order for their offers to be lucrative, they will have to develop skills in new technologies.

  • Learn Digital Marketing Skills & Pave The Way For Your Success

    Learn Digital Marketing Skills & Pave The Way For Your Success

    Every click that online audience generates for reading an article, blog, advertisement, website or any other online content, is the result of the hard work and strategy of an experienced digital marketer. So, what you as an audience perceive of the click as an instinct or impulsion, is actually a result of a digital marketing skill.

    The surefire benefits of digital marketing have tempted industries and businesses of all sizes to resort to it for business profits which has increased the demand for digital marketers.

    Becoming a successful and an expert digital marketer is not only a matter of education. It is the amalgamation of several other qualities like perseverance, patience, understanding of target audience needs, and most importantly an extensive experience that hones the required skills over time. The better your set of digital marketing skills, the brighter will be your future.

    Here is the list of the most important digital marketing skills that are required to make a living or a fortune.

    Writing Skills

    Though most people believe writing is for content writers, nonetheless, a digital marketer with a flair for writing can highlight this skill on his or her resume to get an edge over others. A digital marketer holds a technical understanding of optimizing a blog, an advertisement, website copy, etc., which if coupled with the talent of writing can produce the desired outcome effectively.

    Communication Skills

    Communication and digital marketing are co-related. It’s all about effective communication of a message about the product or service through a channel or platform. And to do this, one needs a sense of clarity. Moreover, talking to the clients consistently and putting forward an idea also calls for the skill.

    SEO

    SEO is far more than just earning top ranking search results. With the fast changing Google’s search algorithm, SEO trends are also changing. Thus, a digital marketer has to be always on the tip of his toe to keep pace with the new practices. Companies will need SEO experts to keep their online presence robust with the evolving tactics of SEO.

    Email Marketing

    This is a valuable skill of digital marketing in the recent times. Email marketing is not just about writing emails that lead to conversions but also the meticulous task of generating a vast email list of clients from the scratch. This list is then used for achieving a variety of goals like promoting new products, sending offer updates, increasing social media following, driving new sales and of course conversion.

    Social Media Marketing

    Social media like Facebook, Twitter, Instagram, Linkedin and others are not only platforms to socialize with friends and celebrities but have become significant media for promoting businesses and generating conversion. According to a report by Radiate Media, 2016, 78% of small businesses get a quarter of new customers through social media. Creating effective and interesting social media content requires a good amount of skill whereas poor quality content serves no purpose.

    Content Marketing

    Content is king. A digital marketer with an ability to curate and construct an engaging content and using it to market the product to a viral point, is considered an asset of the company. The aim of every content should be to engage viewers and keep them longer on the page. Every digital marketing skill is linked to content marketing.

    Mobile Marketing

    Though desktop and mobile marketing are not very different from each other yet they are different in ample ways. There is a huge increase in the number of mobile users and this has generated the demand for mobile marketing. The digital marketers should have adequate knowledge of optimizing the mobile website for a better user experience. This would help in generating leads, increase engagement, loyalty, sales and more.

    As a freelancer, a part of a corporate, or a start-up, your opportunities in digital marketing are limitless. You can earn a fortune if your skills are optimized and utilized consistently. To learn the above skills you have to enroll in a well known digital marketing institute and later practice them as much as you can. This will surely help you succeed.