Category: Career Options

  • IT Sector Jobs In India In 2018

    IT Sector Jobs In India In 2018

    Hiring freezes and layoffs are expected to continue in India in 2018. Having said that, all hope is not lost.

    In spite of the fact that the IT sector laid off more than 56,000 people in 2017, there is still very high demand for people skilled in new technologies. This is because jobs in domains such as Artificial Intelligence (AI), big data and machine learning have exploded in demand.

    In 2018, the IT industry is expected to add somewhere between 180,000 to 200,000 new jobs in these new domains. These openings will be in both large global conglomerates as well as startups.

    Data is expected to become very big in 2018. The cloud platform in collaboration with technologies such as AI, security, the blockchain, data analytics, Internet of Things (IoT) and cognitive intelligence will take the business world by storm. Organisations that are looking to stay ahead of the competition will invest heavily in these technologies.

    Below, we discuss some of the domains that are expected to spur maximum job growth in 2018 –

    AI

    Whether it is a large MNC such as Infosys or TCS or a nascent startup, nearly all tech companies are expected to invest heavily in AI. AI is the technology that enables a machine to learn from experience and then perform tasks like human beings. TCS, India’s largest IT firm, has trained more than 200,000 employees in IoT and AI.

    Businesses all over are aggressively pursuing this technology. In December of 2017, Flipkart announced its AI initiative through which it plans to use its ten years’ worth of data to find solutions that will help its business grow. As per its announcement, it will invest millions of dollars in this project.

    Myntra, the fashion portal that is owned by Flipkart, has developed an AI platform named Rapid. It performs functions such as improving manufacturing processes and designing clothes. Transportation company Ola has plans to use AI in order to enhance customer experience.

    Companies that plan to invest in AI will have to employ professionals who are skilled in machine learning which comprises of getting computers to perform human-like tasks, natural language processing which uses computation to analyze human languages and deep learning which analyses unstructured data.

    Blockchain Specialists

    What with the popularity of bitcoin exploding globally, this domain is expected to create a lot of jobs. Indian investors are investing heavily in cryptocurrencies. This is causing a lot of legal experts to call for regulations. With the need for regulations, there will be need of professionals who understand the technology.

    Digital Marketing

    Companies big and small are adopting digital technologies across functions such as communications, HR, warehousing, manufacturing, and operations. Similarly, marketing is no longer restricted to the conventional channels but has forayed into the digital medium as well.

    The technological disruptions that are happening globally coupled with the strong emphasis on everything digital by the Indian government have had its effect on the Indian labor market. As more and more companies try to establish their digital footprint, there is bound to be a surge in the demand for digital marketing professionals.

    Data Science

    Some internet companies in our country have been around for some time and they have amassed a huge amount of data on their consumers. These companies now plan to use this data to their advantage to find solutions that will greatly enhance the value of their business. For example, Swiggy plans to mine the data it has gathered about its consumers to make its deliveries far more efficient.

    Other new areas of expertise such as pharmacy analytics which is a combination of analytics and healthcare are also expected to produce demand for data scientists.

    An experienced data scientist who has just a few years under his or her belt is expected to be in high demand in the job market. Even freshers are expected to get better opportunities than a typical java trained engineer.

    Right now, data scientists, data analytics jobs, and machine learning are among the most sought-after profiles on online job searches in India.

    Engineering students who have basic coding knowledge will find it tough in the present job market to get offers. Instead, HR experts are of the firm belief that in order to improve upon one’s employability, engineering students should get themselves Master Degrees.

    Since most of the curricula taught at engineering colleges tend to be outdated, industry experts are of the opinion that in order to make up for this deficiency, students have to give emphasis to hands-on experience in the outside world over and above classroom theoretical coaching.

    All said and done, students who manage to get through the top 100 or 200 colleges of our country will not face a lot of difficulties finding a job in this competitive market. However, in order for their offers to be lucrative, they will have to develop skills in new technologies.

  • What Are The Critical Components For Successful Facebook Ad Management?

    What Are The Critical Components For Successful Facebook Ad Management?

    “The advance of technology is based on making it fit in so that you don’t really even notice it, so it’s part of everyday life.”

    The above quote by Bill Gates, the founder of Microsoft, acknowledges the power of technological advancements. With more than two billion active users, Facebook is one such modern technological advance without which life is unthinkable for a large chunk of the population.

    Businesses across the world promote their products or services on the social networking platform because of its massive reach. If you are new to this field and want to create a Facebook ad campaign, know the components that are critical for achieving success.

    Lookalike Audience

    Sometimes, even after designing the best Facebook ad, your efforts fail to produce fruitful results after a certain period. The reason is your ad reach become limited to the audience that you have targeted for your ad campaign. However, by creating a lookalike audience, you can eliminate this issue successfully.

    According to Facebook, “With Lookalike Audiences, advertisers can expand their reach to specific geographic areas or audiences who are not already fans of the company’s page while still maintaining the desired demographic profile of their existing audience using Facebook’s algorithms”.

    When you create a lookalike audience, Facebook makes use of your source audience or database. The company then compares it with its database to generate a lookalike audience.

    For example, It is possible to create a lookalike audience by using a list of emails of existing customers as a source audience. These are likely to become your customers or clients as they are similar to your existing customers.

    Facebook Pixel

    Facebook pixel holds tremendous potential to make your ad management successful. It is a small piece of JavaScript code. You need to create it and then add it to your website. The reasons for which the use of this component is critical in ad management are as follows:

    • Allows you to monitor the way your target audience interacts with your site post ad view
    • Facilitates you to track whether your customers switch to a desktop version after having a view of your ad on a mobile device or vice-versa
    • Lets you improve your ad quality by making use of the tracking data
    • Enables you to display your ads to people who have added your product in a shopping cart or wish list and later abandoned it or have visited your website
    • Aids in expanding your existing targeted audience base by helping in creating a lookalike audience

    Canvas ads

    Speculations are rife that with the growing popularity of mobile devices, the number of mobile users will surpass desktop users. So, it makes quite a sense to use the canvas ad format which was released by Facebook way back in 2016. The mobile-only ad format works well with all of its ad formats such as image, video, carousel, collection, and slideshow. Moreover, it loads in less than a second, and you can make use of ready-made templates to quickly create an attractive canvas ad.

    The full-screen ad is ideal if your ad campaign objective is to highlight your brand or to encourage your target audience for mobile shopping. You can display it on both Android or iOS-based devices without any glitch.

    It is vital to keep yourself updated about the latest techniques and tools to do the ad management effectively. If you are keen to grasp the strategies of successful Facebook ad management, it is always a wise idea to enroll yourself in an advanced digital marketing course.